If you want to succeed with MyLeadGenSecret (MLGS), you need more than just leads. You need connection, consistency, and communication that builds Know, Like & Trust. Only then will people click – and buy.
Here are 11 elements I try to focus on in the emails I send:

1. Daily Emails (Consistency)
Repetition builds familiarity. Show up every day – even with a short message – and you’ll stay top of mind.
2. Curiosity & Open Loops
Your subject line or first sentence should spark curiosity. Create “open loops” that make people want to click and read more.
3. Social Proof
Mention testimonials or real user results, such as those from Steve Dawson, Frank Calabro Jr., or Mike Iser. It builds trust fast.
4. Personalization
Use the recipient’s name in the subject line or greeting. A small touch that makes a big difference.
5. Storytelling
Stories are remembered. Facts are not. Share personal experiences, struggles, and wins to make your emails more human.
6. Value & Insights
Offer useful tips, lessons learned, or shortcuts. Give before you ask.
7. Focused CTA
Each email needs one clear Call-To-Action. Don’t distract – direct. Too many CTAs can harm your click-through rate (CTR).
8. Pain Points & Fear of Loss
Remind readers what they risk by doing nothing – lost time, missed opportunities, staying stuck.
9. Numbers & Lists
“3 reasons why…”, “5 steps to…” – lists are easy to scan and often outperform paragraphs.
10. Short Subject Lines
Less is more. Aim for intrigue over explanation. Try: “Quick idea”, “This surprised me”, “You’ll like this”.
11. Tap into Desire
MLGS leads want to make money online. Show them how your offer gets them closer to that goal.

Conclusion
These 11 elements help turn cold leads into warm fans. That’s the real power of email: not blasting offers, but building relationships – one email at a time.
Stay consistent. Add value. Build trust.
And results will follow.
Peter