Open-Source-Research on MLGS
This post is part of an open-source research project on MyLeadGenSecret (MLGS). I’m exploring 28 key questions to help beginners better understand the system, avoid common mistakes, and use MLGS more effectively. Whether you’re new or struggling to get results, this series offers honest insights, practical tips, and real-world strategies – no hype, no fluff.
After all the hype and disappointment they’ve seen, MLGS leads tend to be highly skeptical of make-money-online programs
In their eyes, there’s always a catch. Here’s what their skepticism looks like:
“Too Good to Be True” Alarm
These leads have developed a finely tuned BS-detector. Grand claims (“$10,000 in a week with no experience!”) immediately raise their eyebrows. As one MLGS user recounts, “I was skeptical, but the promise was so intriguing I thought, ‘What do I have to lose?’” . That encapsulates it: the offers they see (in emails, sales pages, etc.) often sound unbelievable – almost like magic – so their default reaction is doubt. They’ve heard “push-button system” pitches before and gotten burned, so now any bold claim triggers a “Yeah, right…” reflex.
Fear of Scams and Loss
Underneath the skepticism is a very real fear of being scammed or wasting money yet again. They’ve had “past failures with models like dropshipping or affiliate marketing” and know scams exist, so “skepticism is common, especially regarding scams”. When an MLGS lead gets a cold email about an MMO offer, their guard goes way up – “Is this legit or another trick to take my money?” They often suspect the person emailing them might be just trying to make a commission off them. Trust is paramount to overcoming this. As my research shows, these leads are “on high alert for scams or overwhelming sales pitches, so establishing trust is paramount.”. In practice, that means they look for signs that an offer is genuine – e.g. real testimonials, money-back guarantees, transparency – and if they don’t see those, their skepticism remains.
Questions They Ask
MLGS leads will often respond (even if just in their own mind) with pointed questions that reflect their doubt. A classic example: “This sounds interesting, but what’s the catch?” . They expect a catch. They might also ask, “How is this different from XYZ program that failed me?” or “If it’s so easy, why isn’t everyone doing it?” Essentially, they are looking for anything that smells fishy – hidden fees, unrealistic guarantees, fake countdown timers, etc. Even perfectly legitimate offers have to overcome this barrier by preemptively addressing these kinds of doubts.
Skeptical of Hype & Gurus
By this point, most leads have developed a bit of cynicism towards the internet marketing “guru” type. They roll their eyes at rented Lamborghinis and mansions in sales videos. In the MLGS video sales letter, the narrator even addresses this skepticism upfront (standing in a normal living room, saying he’s “not… flashing money” and is “not one of those so-called experts who make money from telling people they can make money” ). That’s done because MLGS knows the audience is tired of guru posturing. Leads are far more likely to believe a “regular person” success story than a slick guru. They are looking for authenticity as an antidote to their skepticism.
Needing Proof
Because they’ve been lied to before, these leads require proof points before they trust a program. They want to see real evidence that “this works.” This could be screenshots of earnings, case studies of average people succeeding, or even a free trial. They might be skeptical of testimonials (assuming they could be fake), but concrete numbers or verifiable proof helps. For example, if an email says “John from Texas made $500 his first month with this,” a savvy lead might think “sure, prove it.” Seasoned leads especially demand more detailed proof before they even consider pulling out a credit card. Newer leads might be slightly more trusting, but even they will hesitate if everything sounds fluffy.
Conclusion
In essence, MLGS leads doubt everything at first. Every bold claim is met with “Really? Says who?” Every pitch is assumed guilty until proven innocent. They’ve been promised the moon before and ended up with nothing, so now they’re protective. The phrase “sounds too good to be true” is practically on the tip of their tongue . As an email copywriter, it’s crucial to acknowledge that skepticism (show you understand their hesitation) and then overcome it with credibility, guarantees, and logic. Once you start answering the “what’s the catch?” question transparently and show that you’re not just hype, you can gradually win their trust . But initially, expect every MLGS lead to be skeptical by default about any “make money” promise – it’s a healthy defense mechanism they’ve developed through hard experience.
