The Emotional Trigger Most Likely to Motivate Them

When it comes to motivating MLGS leads, the emotional drivers at play are primarily hope and greed, with a touch of fear, whereas status is comparatively minimal

Let’s break it down and identify which is most likely to move them:

Hope (Aspiration)

Hope is arguably the strongest long-term motivator for these leads. This is the dream element – hope for a better future, hope of financial freedom, hope that “this could finally work.” It’s what got them to sign up in the first place. Every email they open, they’re hoping to see something that brings them closer to their goals. Copywriters leverage this heavily: for example, by instilling hope that yes, ordinary people are succeeding and you can too. Subject lines and stories that paint the before-and-after (struggle to success) ignite that hopeful imagination. One could say hope is the emotional fuel that keeps them in the game despite past failures. The MLGS email strategies explicitly use “hope for financial freedom” as a key trigger. When they read about someone quitting their job thanks to an online system, it’s hope that flares up and motivates them to click through. Bottom line: Hope – of achieving the life they want – is a massive trigger, and likely the deepest one driving sustained action.

Greed (Desire for Quick Gains)

In the context of MMO leads, “greed” isn’t about malicious greed; it’s the intense desire for fast, easy money. It’s that part of human nature that gets excited by “get $10,000 a month in 30 days!” Greed is absolutely used in marketing to this audience – any time you flash big income claims or luxury imagery, you’re appealing to it. And many MLGS leads do respond to those quick-win promises. In fact, new leads especially can be motivated by greed: they love “instant results” and big dollar signs. The allure of making a lot of money with little effort – that’s greed talking, and it’s powerful. However, because these leads have been around the block, the pure greed appeal is often tempered by their skepticism. They want to believe the easy riches, but experience has taught them caution. Still, things like limited-time bonuses (“make an extra $500 if you join by Friday”) or case studies of someone who made a killing quick will trigger that greedy impulse. We see in the copy guidelines that “promises of quick results” tend to hook the newer folks – that’s essentially tapping into greed (the “I want money now” feeling). So greed is definitely a close second as a motivator – it’s what gets the clicks on flashy subject lines and can drive impulsive actions (like impulsively buying into a program out of FOMO/greed combo).

Fear

Fear can motivate, but in this niche it’s more about the fear of missing out or fear of remaining stuck, rather than fear of some new harm. Traditional “fear” (as in scare tactics) isn’t used as much on these leads, except in the form of FOMO and urgency. For example, implying “If you don’t act, you’ll miss this opportunity and stay in the same rut” plays on their fear of regret and fear of wasting more time. Indeed, effective emails often include urgency (“Act Now – Before It’s Too Late”) which creates a mild fear of missing a window. There’s also the internal fear they have of continuing to fail – but that usually manifests as pain rather than action-driving fear. Interestingly, fear can also paralyze (we don’t want to scare them so much that they distrust us). So we use fear carefully – maybe reminding them of the consequences of inaction (e.g. “Imagine in a year, still stuck in the same job – scary thought, right?”) or leveraging FOMO (“Only 50 spots – don’t miss out”). But overall, fear is a supplementary trigger for MLGS leads. Their lives are already somewhat defined by the fear of scams and fear of failure (which can make them cautious). To motivate them positively, hope and desire (greed) are more effective. That said, combining a hopeful message with a subtle fear-of-missing-out boosts conversion – e.g., “This method is working for others – don’t let this chance slip away and get left behind.” A mix of hope (for gain) and fear (of loss) is classic. But if I had to pick, fear is not the primary emotional driver here; it’s the carrot (hope/greed) more than the stick that moves them.

Status

For most MLGS leads, status (e.g. doing something for prestige, pride, or to show off) is relatively low on the priority list. They’re not chasing fancy titles or admiration; they simply want freedom and income. Now, status can creep in indirectly – for instance, someone might fantasize about proving doubters wrong or being able to brag about their successful online biz. But compared to hope for freedom or greed for money, status is minor. They’re not buying a Rolex to impress neighbors; they’re buying a system that promises them personal freedom. In fact, many keep their online hustle private, so external status isn’t a big factor. Perhaps once they succeed, then status or recognition might become a motivator (like becoming an expert or quitting with a flourish). But at the lead stage, status is the least influential of these four emotions. They care more about what this does for their life (and family) than how others perceive them. We usually don’t angle MMO email copy around status beyond maybe suggesting they’ll be a “success story” others look up to (which is still about personal achievement more than social status).

So, which trigger is most likely to motivate them?

👉 Hope – specifically hope fueled by greed – is king. These leads are ultimately driven by the hope of a better life (financially and personally). That hope is what got them to opt in, and rekindling it gets them to open and click emails. Greed in the sense of “I want this money/opportunity for myself” is very closely tied to that hope; indeed, many copy experts say the MMO niche relies on a combo of “greed and hope of gain” to prompt action. An effective email will tickle their greedy side with a tantalizing income claim or quick result, and then reinforce their hopeful vision that “yes, this could finally be it.”

Fear and urgency come in to push the indecisive fence-sitters (nudge them with “don’t miss out” or “every day you wait is a day lost”), but fear is a tactic, not the core emotional appeal here. Status, meanwhile, is almost absent in the conversation; these folks aren’t trying to show off, they’re trying to survive and then thrive.

In practice, the tone that works best is an optimistic, hopeful one: make them feel the excitement of possibility (that’s hope), and the allure of an easier path to money (that’s a bit of greed), while calming their fears. The MLGS guide confirms this, noting that successful emails leverage curiosity and urgency alongside hope for financial freedom, and that “new leads may respond to promises of quick results” (greed) whereas “seasoned leads prefer detailed proof” (trust). This shows the balance: Hope/greed get them interested, trust overcomes fear, and status is largely irrelevant.

Summary

To put it simply: Promise them gain rather than threaten them with loss. The dream (hope) of gain – more money, more freedom – is what truly drives MLGS leads to take action. Greed amplifies it (“and you can get it fast!”). Fear of missing out provides a timely kick. Status might as well stay in the backseat. So, if we must choose one: HOPE is the emotional trigger that ultimately lights them up the most, with a healthy dose of greed for quick rewards energizing that hope into immediate clicks.

Behavioral/Psychological Insight

It’s worth noting that new vs. seasoned MLGS leads respond a bit differently. Newer leads are more susceptible to the raw hope/greed appeals – they’ll jump at “easy $100/day!” because they haven’t been burned as much. Seasoned leads have heard it all; they still feel hope, but they need proof to believe it. So for seasoned leads, the trigger is hope tempered by credibility – show them something real to reignite their hope. They’ve learned to be skeptical (fear has made them cautious), so to motivate seasoned folks you often have to lean on logical proof and social proof (which speaks to their hope that this is real, by removing some fear). But across the board, painting an inspiring vision (hope) of what’s possible if they take action – while making it feel within reach (satisfying their inner greed for a shortcut) – is the emotional sweet spot to get MLGS leads to open, click, and ultimately convert.