What is the Big Promise MLGS Makes — and How Can We Make It Believable?

The “Big Promise” of MyLeadGenSecret is essentially this:

“You can finally make money online by leveraging an ever-growing stream of leads and a done-for-you system – even if you have no list, no product, and no experience. MLGS gives you the leads (the lifeblood of any business) on autopilot. If you consistently email them, you’ll have very high chances of seeing commissions roll in.”

Disclaimer: As with any business, results are not typical, implied, or guaranteed. There is no guarantee that you will see certain results, which can vary wildly. Outcomes depend on various factors, including how consistently you send emails to your list, market conditions, the quality of your marketing efforts, and individual performance, which can vary widely.

But MLGS promises to remove the hardest part of online marketing (finding people to sell to) and thereby unlock a reliable income for its members. It’s the idea that “with MLGS, you’ll never struggle for traffic or leads again — and that means you can generate sales day in, day out, with a high rate of probability.”

To break it down, the big promise has a few facets:

Never-ending leads

You’ll get 100+ fresh leads every day without doing anything – a “land flowing with leads” that keeps replenishing. The image painted is that your email list will grow on autopilot to thousands of prospects (like having a faucet of potential customers you can turn on).

Predictable sales/income from those leads

With so many leads coming in, you will have a certain probability of translating to consistent sales. (E.g., 100 leads a day could generate roughly 1 sale a day if you have a decent offer, by the law of averages. Scale that to 200 leads/day or multiple accounts, and you could be making multiple sales daily.)

Passive/residual income

The inclusion of the affiliate program adds to the promise: not only can you make money from the leads, but you can also earn recurring commissions by sharing MLGS. The big-picture promise is financial freedom or at least a solid side income, by using and promoting this one platform.

Now, making it believable is crucial because savvy leads will be cautious of anything that sounds like hype. Here’s how to sell the big promise while keeping credibility:

Use Numbers and “Math Logic”

Ground the promise in math. For example: “If on average 1 out of 100 leads buys something (a typical conversion), and you’re getting 100 leads a day, that’s about 1 sale a day. Now imagine getting 200 leads a day – you could be at 2 sales a day. Over a month, that’s 60 sales. Realistically, not every email will hit, but the point is the sheer volume stacks the deck in your favor.” By walking through these numbers, you make the promise of daily or regular sales feel tangible, not magical. You can even directly cite the MLGS formula: “The more leads you get in your funnel, the more sales you can make” – it’s simple math, not wishful thinking. This helps the reader believe that “Okay, with that many leads, it’s plausible to get X sales.”

Show Real Examples to Verify the Promise

Tie the big promise to actual user outcomes (as we’ve done in Lesson #11). For instance: “Is it believable to get sales daily from this? Yes – people are doing it. Member A built up to emailing 36k leads a day in 6 months and said the results he gets are’ crazy’. Member B made $200 in one day from a single mailing. There are folks making five-figure incomes purely from MLGS’s system. So when we talk about generating a serious income, it’s backed by what’s already happening.” By anchoring the promise to proof, you avoid sounding like an empty hype-man. Instead, you’re reporting a phenomenon. Always stick with the truth and be specific (e.g., “in 2024, X did Y”).

Acknowledge Effort (Honesty)

To boost believability, temper the promise just enough to be realistic. For example, you might write: “MLGS won’t make you rich overnight, but it will hand you the key ingredient to success (targeted leads) on a silver platter. If you commit to emailing these leads consistently, even with average results, you can build a solid income stream. It’s not instant, but it’s inevitable over time because the numbers work in your favor.” This kind of statement is honest about the need for consistency, which makes the overall promise more credible. You’re basically saying the system works if you do, which most reasonable people accept. One could summarize it that way: “This system works to get online sales, if you use it and send out one email every day.” That is powerful because it sets the expectation that the promise comes with a tiny catch (you have to actually use the system regularly), which is very believable.

Leverage “Authority” or Longevity

You can reference that MLGS has been around and has delivered millions of leads and paid out tons of commissions since 2019, implying the promise has been fulfilled for many. For example: “For over 5 years, MLGS has been quietly helping marketers build email businesses. It’s not a fly-by-night trick – it’s a proven model that’s produced results for countless people.” This historical context can make the bold promise sound more like a proven formula.

Paint a Vivid Before/After

Make the promise relatable by contrasting the before MLGS struggle and the after MLGS scenario. “Remember when getting traffic or leads was the hardest part of making money online? MLGS solved that. Instead of worrying about where to find prospects, you’ll be worrying about keeping up with all the emails and sales notifications! It flips the script: suddenly, you have an overflow of leads. That’s the big promise here – never running dry of potential buyers, which means you can finally earn consistently.” This approach helps the reader visualize the transformation and believe in it because it addresses a pain they know is real (lack of leads) with a scenario that logically fixes it (abundance of leads).

Use Conditional Promises

Add phrases like “if/when you do X, then Y”. E.g., “If you plug into this system and simply send one email a day, you have the best chances to build a serious income within months. We’ve seen newcomers do it by month 6 or 12.” By not absolute guaranteeing (“you WILL make $X”), but saying “if you follow through, you can achieve X,” you make it believable and also motivate them to take the required action. It comes off as earnest and not snake-oil.

Address the “believability gap” proactively

Sometimes in copy, you directly pose the question: “Sounds unbelievable? Let me show you why it’s not.” Then you march through the points above (math, testimonials, time-tested, etc.). This brings the reader on your side, disarming their skepticism by showing you anticipated it.

Conclusion

Ultimately, to make the big promise of MLGS believable, combine solid evidence with clear reasoning. You make it believable by showing that it’s built on a straightforward formula (more leads = more sales), by sharing real user outcomes from that formula, and by being transparent that the user needs to do their part (send emails consistently, be patient for compounding to kick in). When the reader sees “Okay, the only ‘work’ I have to do is spend 15 minutes a day emailing, and the rest is handled – and here are people who’ve made it work – I can believe this promise,” then you’ve succeeded.