Frank Kern´s Historic CORE Influence Talk

This is a summary of Frank Kern’s ‘Historic CORE Influence Talk’ from the YouTube video below — a total gem packed with insights.

It’s super educational for any affiliate marketer looking to level up their game with real, no-BS strategies.

Enjoy, Peter

Kicking It Off and Setting the Scene

• Warm Welcome: The host jumps in, totally stoked to introduce Frank—a dude some folks hung out with earlier in the week. They’re blown away by his chill style and killer speaking skills. Frank’s laid-back, rocking casual gear, but he’s sharp, funny, and clearly knows his game. They shout out his “Mass Control” launch—$23.8 million in a day (though Frank later grins and says he didn’t keep it all). Pretty dope, right? Plus, he doesn’t do these gigs much outside his own stuff, so it’s a big deal he’s here.

• Frank’s Vibe: He strolls on stage, cracking jokes about the blinding lights—hoping they don’t trigger some wild flashback. He mentions watching the Oscars the night before with John Reese, calling it a “romantic bro night.” Then he ties it to the crowd, saying Hollywood’s tight-knit crew is kinda like this internet marketing fam—cheering each other on, making buddies, and sometimes cashing in together.

One Little Choice, Big Waves

• Frank’s Start: Frank dives into how he got hooked up with this scene back in ’99, snagging Corey Rudl’s marketing tips course. He wasn’t sold at first—thought it might flop—but took the leap anyway. That “eh, screw it” moment (nod to Tony Robbins’ destiny line) changed everything for him.

• How the Scene Grew: He gives a quick rundown of the internet marketing world’s glow-up from around 2002–2003 to 2008. It’s all about those small “why not” moves:
  
  • Jeff Walker: Pulled off six figures in a week—nuts, right?
  • John Reese: Wasn’t into teaching, but Frank talked him into a workshop that became “Traffic Secrets.” Led to a million-dollar day and flipped how everyone thought about what’s possible.
  • Frank’s Path: Kicked off with “Instant Internet Empires,” hit a rough patch with the FTC (oops), but bounced back with “Underachiever Method” for niche stuff.

• Domino Effect: These moves lit a fire—Mike Filsaime jumped in with Butterfly Marketing, and soon big launches were everywhere. Frank figures this crew’s touching millions daily now, going from a scrappy little gang to a global thing.

Core Influence: The Good Stuff

• What’s the Deal: Frank rolls out “Core Influence”—a step beyond “Mass Control.” It’s about getting folks to vibe with you in a cool, natural way, no arm-twisting. He’s all “keep it good,” joking he’ll hunt down anyone using it shady with a forehead tattoo gag.

• Chill Heads-Up: He tosses out some laid-back disclaimers:
  1. Not a Brain Guy: “I’m no shrink—half the time I’m just winging it,” he chuckles.
  2. No Sales Pitch: He’s not selling squat—his “Mass Control” stock’s gone, and he’s like, “Seriously, don’t buy anything from me.”
  3. Weirdness Ahead: It’s gonna get a bit out there—psych stuff, self-help vibes, and money-making tips all mashed up.
     
• Game Plan: He’s splitting it into three parts: some deep psych talk, a life-shifting exercise, and how to turn it into cash.

Part 1: Digging Into the Psych

• Two Sides of You:
  • Shell Side: The everyday you—like “Bob the banker,” just doing what life throws at him.
  • Core Side: The real you—like Bob dreaming of rocking out or chilling beachside. Frank says this real you’s stuck ‘cause of cash probs or not knowing what’s what.

• Surface vs. Core:
  • Surface: Regular talk—logic and feelings kick in, works okay (like a slick pitch that flops if the guy’s fake).
  • Core: Real you to real them—no pushing, just clicks. He points to Mother Teresa, who rocked this without even trying hard.

• Gut-Level Connection: Frank’s like, “It’s your subconscious vibing with theirs—no sneaky tricks, just your true self hitting what they really want.” Think those moments you’re just flowing with someone—that’s it.

Part 2: The Perfect Day Trick

• Frank’s Flip: He gets real about sucking at life despite the Ferraris and private jets. Hated his customers (his bad for chasing dough), was overweight, paranoid—rough times. Then, September 2005, he sat down and asked: “If nothing’s holding me back, what’s my perfect day?” Took him hours, pages of notes, and bam—nine months later, life’s golden:
  • Nov ’05: Serializer launch—$360K in nine minutes, cool peeps this time.
  • Dec ’05: “Ultra Underachievers”—$100K/month steady cash.
  • Early ’06: Found La Jolla, moved, got his dream pad, started surfing, pulled $640K in 45 minutes—hit cash millionaire status.
  • Big Picture: Racked up $31 million since, built a fun gig, loves his customers now.

• The Trick:
  • No Limits: Ditch money, place, health, or annoying folks—dream big.
  • No Crazy Risks: Skip dumb stuff that’d mess you up.
  • Daily Vibes: Make it a day you’d dig forever—nothing too wild.
  • Details Matter: Where you at? Eating what? Thinking what? Frank wrote sunrise with his wife, workouts, marble shower—all happened later.

• Why It’s Dope: Syncs your head and heart, kills the drama, pulls in people who get you. Frank went from miserable to surfing and happy.

Part 3: Cashing In With Core Influence

• Two Moves:
  1. Know You: Nail your core with that day exercise.
  2. Know Them: Figure their core and talk straight to it.

• Get Their Core:
  • Step 1: Meet Bob: Picture your go-to customer. Frank’s Bob’s a 45-year-old insurance guy—kids driving him nuts, wife’s over his internet dreams, khakis and glasses, wants off the $45K grind.
  • Step 2: Be Bob: Do the perfect day as Bob. Frank’s Bob wants respect, impact, youth—not just cash.

• Making It Rain:
  • Surface Play: Hit Bob’s obvious wants (money, cars)—works solid. Early stuff like “Instant Internet Empires” ($640K) and “Underachiever Mastery” ($1M) cashed in here.
  • Core Play: Hit Bob’s deep stuff—freedom, meaning—blows it up. StomperNet ($18.3M) and Mass Control showed beach life and helping vibes, not just bucks.
  • Give First: Drop real help upfront—Frank’s blog vids taught list-building and chill talk free. Builds trust, makes ‘em wanna buy.
  • Their Words: Don’t preach—let “Gauher Chaudhry” ask the crowd’s questions in a vid. Keeps it legit.

• Live Test: Frank tries it—asks who’d buy a fake workshop, $1K to $22K. Most stay up, even after he’s like, “Don’t buy!” Shows core talk hooks ‘em easy.

Big Wins

• Keep It Real: Live your truth, hit their core—boom, influence flows, no slime.
• Feel Them Out: See ‘em as people, not a herd—connects deep.
• Help Out: Push ‘em toward their dream, cash rolls in.
• Perfect Day: That question unlocks you, aligns you, pulls your crew—Frank’s $31M and beach life prove it.
• Real Stuff: Skip hype—help first, they’ll come running.